Takeover, SEO rebuild and continued growth for a Swiss CBD e-commerce store
The Green Lab
Multilingual CBD e-commerce store in Switzerland (oils, balms, vapes, hash, flowers), taken over after the previous developer left, with an SEO, design and content overhaul, in continuous maintenance since September 2025.
+23%
Net sales, 2026
+17%
Orders, 2026
halved
Average Google position
01
Challenge & Approach
Challenge
The site already existed, but its previous developer had left, leaving missing pages across several languages, dated content, and an SEO structure that needed a full rethink on a multilingual e-commerce site (Swiss French, Swiss German, English).
Our approach
The site was taken over step by step: missing pages were created across all languages, all copy and design were rebuilt, product pages were reworked, then a full SEO pass followed (meta titles, meta descriptions, keywords, page structure). Category pages were turned into proper SEO/UX-optimized landing pages rather than standard e-commerce category pages. What started as a short initial engagement turned into a long-term collaboration with ongoing maintenance and improvements.
02
Measurable Outcomes
68%
Organic Search engagement
Engagement rate on Organic Search sessions, the platform's strongest traffic channel
halved
Average Google position
From ~28 to ~14 within two months of starting the SEO rebuild
+17%
Orders, 2026
278 orders over the period, year-to-date January-July
+23%
Net sales, 2026
Vs. the same period in 2025 (year-to-date, January-July)
04
Project Visuals
05
Technical Highlights
Google position cut in half
Within just two months of starting the SEO rebuild, the average position went from around 28 to 14.
Measurable business growth
+23% net sales and +17% orders over the period where the site is fully maintained and actively worked on.
A complex multilingual site
Three languages, including two Swiss variants, with consistent content and SEO structure across the entire site.
06
What We Delivered
Missing pages created across all languages
Full rewrite of the site's copy
Design overhaul
Product page overhaul
Full SEO pass: meta titles, meta descriptions, keywords, page structure
Category pages turned into SEO/UX-optimized landing pages
Custom plugins (e.g. promo code display)
Automated post-creation system (ongoing work)
Have an existing site to take over or optimize?
Let's talk about your e-commerce SEO rebuild or platform takeover.